{"title":"Friday","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-wiz-uids=\"po6vUe_f\" data-sfc-cb=\"\" data-processed=\"true\"\u003e\u003ca data-ved=\"2ahUKEwiui4DV35uTAxWFMDQIHUj5E0oQgK4QegQIARAD\" data-hveid=\"CAEQAw\" data-processed=\"true\" href=\"https:\/\/www.google.com\/search?q=Friday+Pickleball\u0026amp;newwindow=1\u0026amp;sca_esv=3d359356975f5722\u0026amp;biw=1720\u0026amp;bih=1329\u0026amp;sxsrf=ANbL-n5xlboZ4bQby7FyZkR6IRT-8js6FQ%3A1773366134175\u0026amp;ei=dmuzacCwCpuF0PEP5IiQyAY\u0026amp;ved=2ahUKEwiui4DV35uTAxWFMDQIHUj5E0oQgK4QegQIARAD\u0026amp;uact=5\u0026amp;oq=friday+pickleball+who+are+they\u0026amp;gs_lp=Egxnd3Mtd2l6LXNlcnAiHmZyaWRheSBwaWNrbGViYWxsIHdobyBhcmUgdGhleTIEEAAYRzIEEAAYRzIEEAAYRzIEEAAYRzIEEAAYRzIEEAAYRzIEEAAYRzIEEAAYR0jrA1D0AVj0AXAAeAKQAQCYAQCgAQCqAQC4AQPIAQD4AQGYAgGgAgGYAwCIBgGQBgiSBwExoAcAsgcAuAcAwgcDMC4xyAcBgAgA\u0026amp;sclient=gws-wiz-serp\u0026amp;mstk=AUtExfDJ0S2C7wh2WuYZSSnpxTP92uvBMuT1u6exnYBPPfdEEX6VV2dq3mlAkidV2iPdaUV5Ub5vOlDKPDcdwsEkVhgOjrWCzNvarrdcePDYgXs7CmdbJldRa-KAcURF8AzM5U8JEUGD6xxjVwXbCKchsOf-7ecHu4L8xF-BCRS0TfBS2KT2ep1dOk8X-8NurZ9K26h2vKtzZalXVf_-l9a30plEQ1QuZ68AdqPm_gz786bxYgNv-htDk68ku-3s6otF4Kx3k8QqJRPGCS-hNEqv_9Fb\u0026amp;csui=3\"\u003eFriday Pickleball\u003c\/a\u003e\u003c\/span\u003e is a rapidly growing, community-focused brand known for high-value paddles ($100-$150 range) and engaging social media content, founded by Matt Czarnecki and others.\u003c\/p\u003e","products":[{"product_id":"friday-aura","title":"Friday Aura Paddle","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eAll-Court Full Foam Paddle with more feel than any other Gen 4 on the market.\u003c\/span\u003e\u003c\/p\u003e","brand":"Friday","offers":[{"title":"Lunar","offer_id":61654198944114,"sku":"FRI-AURA-LUN","price":1000.0,"currency_code":"HKD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/9082\/4818\/files\/lunar-aura-hero-color_4e498238-7ff2-4767-86e1-6650a5e5579f.jpg?v=1773293480"},{"product_id":"friday-aura-pro-paddle","title":"Friday Aura Pro Paddle","description":"\u003cp class=\"p1\"\u003eElite Gen 4 High-Power Paddle at a fraction of the cost. 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